Four Steps to Successful Business Gift-Giving

Guest Post By Deborah Myers of VirtuArte You may think about doing something special for key customers or other significant people in your business life during various holiday seasons throughout the year. Thoughtfully chosen business gifts can be a wonderful way to strengthen your bonds with people important to your company.  But, selecting business gifts is a little different from shopping for friends or loved ones. Advising businesspeople on selecting memorable and meaningful gifts is a specialty in my own small business, VirtuArte. I use a few rules of thumb when helping my clients shop VirtuArte’s handcrafted pieces made by artists, often women, in the developing world, whose communities benefit socially and economically through trading in the United States. These four tips may help you, too: Consider your intent. Gifts chosen with clear intent make a strong positive impression. Business gift-giving typically expresses thanks. An item related to your field…

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