Approaching the Starting Line for Communications for Your Business

Communications can add power to your business, enhancing many of your most important initiatives, such as building a clientele. But getting to the starting line in communications can be challenging for a small business owner. This October — National Women’s Small Business Month — is a good time to prepare for active communications in the coming year. Think Before You Act Even the simplest forms of communication will require time, creativity and often some money. Before expending these resources, answer these four questions either on your own, with people in your network, or with support from a communications professional. What do I want communications to achieve? Communications isn’t done for its own sake. Rather, it helps you reach other goals like improving visibility, linking your business with a trend, or highlighting your expertise. What important goals are central to your business success? Who does my business need to reach? Identify one…

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