Why Your Workshop Doesn’t Convert Audience into Clients

Five Mistakes Coaches, Consultants and Entrepreneurs Make Guest post by Leslie Zucker  Below, are the Top 5 Mistakes Zucker Helps Coaches, Consultants & Entrepreneurs Overcome: #1: You don’t specifically describe what problem you solve. Have you ever said, “I adapt my services to what my clients need” or “I offer something different for every client”?  You may be trying to convey that you are an accommodating person, hoping it will catch those potential buyers who may be skeptical that you are the right fit for them. If this describes you, you may be sabotaging the success of your workshop or presentation meant to bring in clients.  Instead of giving a first impression that you’re accommodating, you likely seem vague and possibly inexperienced at what you do. Your ideal clients have specific problems and struggles, things that keep them up at night, pains and embarrassments that haunt them over and over. I’m…

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