Benefits of Microblogging on Twitter

By Amelia Roberts  Many view Twitter as a platform for one-way communication in a very noisy environment. However, much like a radio, when carefully tuned, you may be able to clearly hear the needs of your target audience and Influencers of your field.  A bit of my background: I stumbled upon Twitter for professional use. There was a particular topic I was researching and Google was not being helpful. However, when you use Twitter as a search engine, you will have an ear on live conversations. Below are just some of the benefits of Microblogging on Twitter: Relationship Marketing If you are using Twitter for professional use, you can position your solution to your target audience’s problem at the time they voice the need for what you offer. This has been powerful to me and has resulted in offline professional relationships as well as clients. In a similar way, you…

Continue reading