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UID:10002931-1777978800-1777982400@marylandwbc.org
SUMMARY:The Customer Journey Audit: Finding the Gaps in Your Path to Purchase
DESCRIPTION:REGISTER\n\nAre your potential buyers getting stuck before they reach the finish line? This session identifies the “friction points” in your current business model and replaces them with a cohesive\, professional brand experience. We will move beyond simple lead generation to explore the full lifecycle of a client—from the moment they first discover your brand to the day they become a loyal advocate. By auditing your current marketing assets and understanding the “rhythm” of your specific sales cycle\, you will learn how to provide the right information at the right stage to build lasting trust.  \nBy the end of this session\, participants will be able to: \n\nDocument the 5-Stage Path: Capture the specific customer experience at every stage: Awareness\, Consideration\, Purchase\, Onboarding\, and Retention.  \nResolve Critical Friction Points: Pinpoint exactly where prospects typically stall or get stuck in the sales cycle to prioritize immediate improvements.\nAudit Marketing and Thought Leadership Assets: Inventory existing content—such as case studies\, webinars\, and newsletters—to ensure relevance and alignment with the buyer’s needs.\nMap Technology to the Journey: Identify the necessary tools (CRMs\, Marketing Automation\, and Customer Portals) required to support a seamless flow between stages.\nAnalyze Conversion Timelines: Understand the “rhythm of business” by calculating how long buyers spend in each phase and how often they successfully move to the next.\nEnsure Brand Cohesion: Evaluate visual branding\, tone of voice\, and messaging clarity to create a consistent identity that differentiates the business from competitors.  
URL:https://marylandwbc.org/workshops-and-seminars/customer-journey-audit/
LOCATION:Virtual
CATEGORIES:Customer Relationships,Marketing,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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