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DTSTART;TZID=America/New_York:20190227T130000
DTEND;TZID=America/New_York:20190227T160000
DTSTAMP:20260406T125712
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UID:10002062-1551272400-1551283200@marylandwbc.org
SUMMARY:Dare to Sell with Persuasive Stories - Montgomery County
DESCRIPTION:[su_button url=”https://mdwbc.ecenterdirect.com/events/787429″ background=”#ef2d3b” size=”12″ center=”yes”]CLICK HERE TO REGISTER![/su_button] \n  \nOne of the finest ways to communicate and persuade a prospect to buy your ideas\, products or services is through the use of persuasive stories. When this is done strategically\, you can engage\, connect and empower in a way that is subtle\, but powerful. You know the best part? Stories are non-invasive! \nPsychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability\, credibility and above all\, profitability. If you want to leverage the power of word-of-mouth marketing\, then this workshop if for you. \nDuring this workshop you will learn: \n\nWhere to find relatable stories to use in building your business\nThe framework for structuring your persuasive stories\nHow to master the metaphors in touching your prospects emotionally\nThe components of a good story\nThe four science-based elements of unforgettable stories\nHow to humanize and humorize your stories to connect\n\nAbout Our Presenter: Gideon F. For-mukwai is an award-winning speaker and best selling author of the book\, “The Science of Story Selling\,” an Amazon 2015 Bestseller. He’s been featured in The Boston Globe\, Wall Street Select Journal\, The Daily Astorian and other international publications/media in USA and Singapore. \nOver the last 12 years\, he has presented training programs for executives from organizations such as U.S. Social Security Administration\, Veterans Administration\, Morrison University\, Sierra Arts\, Shell Eastern Petroleum\, and the National Association of Government Communicators (NAGC). \nGideon is the creator of the Story DNA Method\, that combines both the art and science of storytelling in telling stories that captivate\, connect and uplift across cultures. \nHe currently works a corporate trainer and moonlights as a doctoral student specializing transformational learning in organizations. So far\, Gideon has presented in 19 countries and 15 US States. As a little boy growing up in Africa\, Gideon was very mischievous. Today\, his mother is very pleased that her little boy did not end up in deep trouble. \n*Intended Audience: Start-Up\, Growth \n  \nNote Our Policies: No refunds issued for workshops not attended. Walk-ins are accepted in our Montgomery county location (credit cards payment only). You must register through the link above to reserve your seat. \nInclement Weather: MWBC Montgomery County follows Rockville City government closings and delays.
URL:https://marylandwbc.org/workshops-and-seminars/dare-to-sell-with-persuasive-stories-montgomery-county/
CATEGORIES:Marketing,Montgomery County,Sales,Workshop
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DTSTART;TZID=America/New_York:20190227T170000
DTEND;TZID=America/New_York:20190227T190000
DTSTAMP:20260406T125712
CREATED:20190117T045541Z
LAST-MODIFIED:20190117T045541Z
UID:10002064-1551286800-1551294000@marylandwbc.org
SUMMARY:Convert Your Online Prospects to Customers Using Google Analytics - Montgomery County
DESCRIPTION:[su_button url=”https://mdwbc.ecenterdirect.com/events/787427″ background=”#ef2d3b” size=”12″ center=”yes”]CLICK HERE TO REGISTER![/su_button] \nMost small businesses use a variety of different marketing techniques\, and it’s important to take the time to measure how successful these programs are. When it comes to your online marketing efforts\, Google Analytics is a powerful took that can provide you with mountains of data. Yet\, all the data in the world will not help if you don’t know how to use in. \nNicole Krug\, online marketing expert and Founder of Social Light\, will teach you how to approach Google Analytics to understand how effective your marketing efforts are\, and how to create more conversions online. \nThis session will cover: \n\nAn overview of Google Analytics\nAsking the right questions to hone in on the data you need\nCreating KPIs (key performance indicators) for each campaign\nSteps toward improving your performance and increasing your customer conversion rate\n\nAbout Our Speaker: Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line. \nPrior to Social Light\, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships\, Nicole understands revenue goals and how to meet them. \nIntended Audience: Start-Up\, Growth \n  \nNote Our Policies: No refunds issued for workshops not attended. Walk-ins are accepted in our Montgomery county location (credit cards payment only). \nInclement Weather: MWBC Montgomery County follows Rockville City government closings and delays.
URL:https://marylandwbc.org/workshops-and-seminars/convert-your-online-prospects-to-customers-using-google-analytics-montgomery-county-2/
CATEGORIES:Marketing,Montgomery County,Technology,Workshop
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