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DTSTART;TZID=America/New_York:20260505T110000
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UID:10002931-1777978800-1777982400@marylandwbc.org
SUMMARY:The Customer Journey Audit: Finding the Gaps in Your Path to Purchase
DESCRIPTION:REGISTER\n\nAre your potential buyers getting stuck before they reach the finish line? This session identifies the “friction points” in your current business model and replaces them with a cohesive\, professional brand experience. We will move beyond simple lead generation to explore the full lifecycle of a client—from the moment they first discover your brand to the day they become a loyal advocate. By auditing your current marketing assets and understanding the “rhythm” of your specific sales cycle\, you will learn how to provide the right information at the right stage to build lasting trust.  \nBy the end of this session\, participants will be able to: \n\nDocument the 5-Stage Path: Capture the specific customer experience at every stage: Awareness\, Consideration\, Purchase\, Onboarding\, and Retention.  \nResolve Critical Friction Points: Pinpoint exactly where prospects typically stall or get stuck in the sales cycle to prioritize immediate improvements.\nAudit Marketing and Thought Leadership Assets: Inventory existing content—such as case studies\, webinars\, and newsletters—to ensure relevance and alignment with the buyer’s needs.\nMap Technology to the Journey: Identify the necessary tools (CRMs\, Marketing Automation\, and Customer Portals) required to support a seamless flow between stages.\nAnalyze Conversion Timelines: Understand the “rhythm of business” by calculating how long buyers spend in each phase and how often they successfully move to the next.\nEnsure Brand Cohesion: Evaluate visual branding\, tone of voice\, and messaging clarity to create a consistent identity that differentiates the business from competitors.  
URL:https://marylandwbc.org/workshops-and-seminars/customer-journey-audit/
LOCATION:Virtual
CATEGORIES:Customer Relationships,Marketing,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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DTSTART;TZID=America/New_York:20260506T120000
DTEND;TZID=America/New_York:20260506T130000
DTSTAMP:20260411T004638
CREATED:20260407T203039Z
LAST-MODIFIED:20260407T203039Z
UID:10002932-1778068800-1778072400@marylandwbc.org
SUMMARY:How To Increase Meetings by Using LinkedIn 30 Minutes a Day
DESCRIPTION:REGISTER\n\nMany professionals are missing a great opportunity to increase their revenue by not using LinkedIn\, the number one social media tool for entrepreneurs\, business owners\, sales professionals\, IT professionals\, and more. In this presentation\, you will learn how to use LinkedIn for 30 minutes a day so you can reap the rewards of this powerful social selling tool. \nIn this workshop\, you will learn: \n\nHow to customize your profile\nHow to connect with potential clients\nHow to follow companies\nHow to engage with your target audience\nHow to share insightful content\n\nTakeaways: \n\nCustomize Profile: Stand out and attract clients\nEngage Daily: Build connections and visibility\n30 Minute Strategy: Stay consistent for results
URL:https://marylandwbc.org/workshops-and-seminars/increase-meetings-using-linkedin-30-minutes-a-day/
LOCATION:Virtual
CATEGORIES:Branding,Business Development Strategies,Customer Relationships,Marketing,Networking,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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DTSTART;TZID=America/New_York:20260610T183000
DTEND;TZID=America/New_York:20260610T200000
DTSTAMP:20260411T004638
CREATED:20260410T203048Z
LAST-MODIFIED:20260410T203048Z
UID:10002936-1781116200-1781121600@marylandwbc.org
SUMMARY:Five Guaranteed Ways to Get Appointments from Networking Events
DESCRIPTION:REGISTER\n\nUnlock your potential to become a Networking Superstar so you can get more sales appointments. This class is designed for professionals eager to maximize their networking efforts. \nIn this workshop\, participants will learn: \n\nMastering the Art of Introduction: Learn how to craft compelling self-introductions that capture attention and leave a lasting impression.\nBuilding Authentic Connections: Understand the importance of genuine interactions and how to build meaningful relationships.\nStrategic Follow-Up Techniques: Explore effective follow-up strategies that turn initial meetings into scheduled appointments. From personalized emails to strategic social media engagement\, learn how to maintain momentum and convert leads into solid opportunities.\n\nTakeaways: \n\nCompelling Introductions: Create memorable self-introductions.\nAuthentic Connections: Focus on genuine relationships.\nConsistent Follow Ups: Convert contacts into appointments.
URL:https://marylandwbc.org/workshops-and-seminars/get-appointments-from-networking-events/
LOCATION:MWBC Shop Local – Bowie Town Center\, 15402B Emerald Way\, Bowie\, MD\, 20716\, United States
CATEGORIES:Business Development Strategies,Networking,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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DTSTART;TZID=America/New_York:20260715T120000
DTEND;TZID=America/New_York:20260715T130000
DTSTAMP:20260411T004638
CREATED:20260407T202409Z
LAST-MODIFIED:20260407T202421Z
UID:10002930-1784116800-1784120400@marylandwbc.org
SUMMARY:First Impression Sales: How to Win More Deals in the First Meeting
DESCRIPTION:REGISTER\n\nProspecting is probably the most grueling part of the sales process. Few people enjoy the cold call and dealing with rejection on a regular basis. That’s why the first appointment is such a pivotal stage within the sales process. You’ve communicated with your prospect over the phone and have arranged time in their schedule for a face-to-face meeting. Don’t take this lightly. This is the most important appointment you will ever have\, so you must bring your “A” game. \nIn this workshop\, participants will learn how to:  \n\nPrepare for the meeting \nSet Goals \nUncover the Big Issues \nClose for the next step \n\nTakeaways:  \n\nPrepare Thoroughly: Set goals and objectives for each meeting. \nUncover Challenges: Use questions to identify the prospect’s key issues. \nSecure Next Steps: Always close for a follow-up or next action. 
URL:https://marylandwbc.org/workshops-and-seminars/first-impression-sales/
LOCATION:Virtual
CATEGORIES:Business Development Strategies,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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