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X-WR-CALDESC:Events for Maryland Women's Business Center
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DTSTART;TZID=America/New_York:20260504T170000
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UID:10002850-1777914000-1777921200@marylandwbc.org
SUMMARY:MWBC Extended Hours
DESCRIPTION:MWBC is open from 5:00pm\, to 7:00pm the first Monday (except holidays) of every month. 
URL:https://marylandwbc.org/workshops-and-seminars/mwbc-extended-hours/2026-05-04/
LOCATION:MD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260505T110000
DTEND;TZID=America/New_York:20260505T120000
DTSTAMP:20260429T043943
CREATED:20260407T202644Z
LAST-MODIFIED:20260407T202728Z
UID:10002931-1777978800-1777982400@marylandwbc.org
SUMMARY:The Customer Journey Audit: Finding the Gaps in Your Path to Purchase
DESCRIPTION:REGISTER\n\nAre your potential buyers getting stuck before they reach the finish line? This session identifies the “friction points” in your current business model and replaces them with a cohesive\, professional brand experience. We will move beyond simple lead generation to explore the full lifecycle of a client—from the moment they first discover your brand to the day they become a loyal advocate. By auditing your current marketing assets and understanding the “rhythm” of your specific sales cycle\, you will learn how to provide the right information at the right stage to build lasting trust.  \nBy the end of this session\, participants will be able to: \n\nDocument the 5-Stage Path: Capture the specific customer experience at every stage: Awareness\, Consideration\, Purchase\, Onboarding\, and Retention.  \nResolve Critical Friction Points: Pinpoint exactly where prospects typically stall or get stuck in the sales cycle to prioritize immediate improvements.\nAudit Marketing and Thought Leadership Assets: Inventory existing content—such as case studies\, webinars\, and newsletters—to ensure relevance and alignment with the buyer’s needs.\nMap Technology to the Journey: Identify the necessary tools (CRMs\, Marketing Automation\, and Customer Portals) required to support a seamless flow between stages.\nAnalyze Conversion Timelines: Understand the “rhythm of business” by calculating how long buyers spend in each phase and how often they successfully move to the next.\nEnsure Brand Cohesion: Evaluate visual branding\, tone of voice\, and messaging clarity to create a consistent identity that differentiates the business from competitors.  
URL:https://marylandwbc.org/workshops-and-seminars/customer-journey-audit/
LOCATION:Virtual
CATEGORIES:Customer Relationships,Marketing,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260506T120000
DTEND;TZID=America/New_York:20260506T130000
DTSTAMP:20260429T043943
CREATED:20260407T203039Z
LAST-MODIFIED:20260407T203039Z
UID:10002932-1778068800-1778072400@marylandwbc.org
SUMMARY:How To Increase Meetings by Using LinkedIn 30 Minutes a Day
DESCRIPTION:REGISTER\n\nMany professionals are missing a great opportunity to increase their revenue by not using LinkedIn\, the number one social media tool for entrepreneurs\, business owners\, sales professionals\, IT professionals\, and more. In this presentation\, you will learn how to use LinkedIn for 30 minutes a day so you can reap the rewards of this powerful social selling tool. \nIn this workshop\, you will learn: \n\nHow to customize your profile\nHow to connect with potential clients\nHow to follow companies\nHow to engage with your target audience\nHow to share insightful content\n\nTakeaways: \n\nCustomize Profile: Stand out and attract clients\nEngage Daily: Build connections and visibility\n30 Minute Strategy: Stay consistent for results
URL:https://marylandwbc.org/workshops-and-seminars/increase-meetings-using-linkedin-30-minutes-a-day/
LOCATION:Virtual
CATEGORIES:Branding,Business Development Strategies,Customer Relationships,Marketing,Networking,Sales
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T110000
DTEND;TZID=America/New_York:20260507T123000
DTSTAMP:20260429T043943
CREATED:20260320T152120Z
LAST-MODIFIED:20260320T203749Z
UID:10002926-1778151600-1778157000@marylandwbc.org
SUMMARY:Elements of Entrepreneurship: Launch Your Business
DESCRIPTION:REGISTER\n\nOur “Elements of Entrepreneurship” introduction to entrepreneurship course is a 4-part webinar series. It consists of a multi-layered learning experience that demystifies the process of taking a business from ideation to launch to growth. Through a mix of moderated training\, interactive discussions\, and assignments\, you will learn how to transform a good idea into a sustainable business venture. \nWith so many moving parts and unknowns\, it can be overwhelming to navigate the world of entrepreneurship. The third “Elements of Entrepreneurship” course\, Launch Your Business\, aims to equip you with the knowledge\, skills\, and strategies needed to successfully launch your business. \nBy the end of this course\, participants will be able to: \n\n         Compare characteristics of common business structures and determine the best choice for your business.\n         Recognize factors that impact the business’s name.\n         Locate state and local resources to pay taxes and obtain professional or organizational licenses for the business.\n         Register a business in the state of Maryland.\n         Identify professional experts\, organizations\, and operational systems to support your business launch.\n\nOnce you complete this webinar\, you’ll confidently understand the key steps to legally register and launch your business\, the importance of surrounding yourself with expert advice and support resources\, and some of the initial systems needed to successfully launch your business entity.
URL:https://marylandwbc.org/workshops-and-seminars/elements-of-entrepreneurship-launch-your-business-spring2026/
LOCATION:Virtual
CATEGORIES:Starting a Business,Webinar
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260513T110000
DTEND;TZID=America/New_York:20260513T120000
DTSTAMP:20260429T043943
CREATED:20260407T203301Z
LAST-MODIFIED:20260407T203301Z
UID:10002933-1778670000-1778673600@marylandwbc.org
SUMMARY:Storytelling That Resonates: Crafting Authentic Narratives for Business Growth
DESCRIPTION:REGISTER\n\nPeople don’t just buy products—they buy the stories behind them. Join storytelling strategist April Pertuis for a hands-on workshop designed to help small business owners own and articulate their real\, unpolished journeys. \nParticipants will learn how to identify the defining moments that shaped their business\, transform difficult experiences into relatable narratives\, and share stories in ways that build trust\, loyalty\, and visibility. \nWalk away with a clear\, compelling story you can use across your marketing\, pitch decks\, website\, and brand messaging.
URL:https://marylandwbc.org/workshops-and-seminars/storytelling-that-resonates-authentic-narratives-for-business-growth/
LOCATION:Virtual
CATEGORIES:Branding,Managing a Business,Marketing,Webinar
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260514T110000
DTEND;TZID=America/New_York:20260514T123000
DTSTAMP:20260429T043943
CREATED:20260320T152228Z
LAST-MODIFIED:20260320T203729Z
UID:10002927-1778756400-1778761800@marylandwbc.org
SUMMARY:Elements of Entrepreneurship: Business Development Strategies
DESCRIPTION:REGISTER\n\nOur “Elements of Entrepreneurship” introduction to entrepreneurship course is a 4-part webinar series. It consists of a multi-layered learning experience that demystifies the process of taking a business from ideation to launch to growth. Through a mix of moderated training\, interactive discussions\, and assignments\, you will learn how to transform a good idea into a sustainable business venture. \nGrowing your business beyond the startup phase can be challenging. Scaling your business requires strategic planning\, resources\, effective execution\, and forecasting for the future. In the fourth “Elements of Entrepreneurship” course\, Business Development Strategies\, we will discuss the key elements required to successfully expand your business. \nBy the end of this course\, participants will be able to: \n\n         Describe your ideal client.\n         Identify components of successful unique value propositions and business brands.\n         Discuss strategies to expand your network of clients.\n         Express a vision for your business’s future.\n\nThis webinar will dive deeper into several facets of business growth\, such as successfully building your brand\, engaging with ideal clients\, and nurturing business relationships. It will prepare you to overcome some of the challenges that women entrepreneurs face\, while also inspiring you to continuously dream about and implement expansion strategies.
URL:https://marylandwbc.org/workshops-and-seminars/elements-of-entrepreneurship-business-development-strategies-spring2026/
LOCATION:Virtual
CATEGORIES:Business Development Strategies
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T110000
DTEND;TZID=America/New_York:20260519T120000
DTSTAMP:20260429T043943
CREATED:20260428T173354Z
LAST-MODIFIED:20260428T173354Z
UID:10002938-1779188400-1779192000@marylandwbc.org
SUMMARY:Small Business Health Benefits with Maryland Health Connection
DESCRIPTION:REGISTER\n\nJoin the Maryland Women’s Business Center and Maryland Health Connection for an informative webinar designed to help small business owners explore affordable employee health coverage options. Learn how offering health insurance can support employee retention\, satisfaction\, and recruitment\, while eligible businesses may qualify for up to 50% in federal tax credits on employer contributions. \nWe’ll also introduce MHC for Small Business\, Maryland’s user-friendly online platform that simplifies benefits administration. Discover how employers can offer multiple plan options from leading carriers\, manage enrollment fully online\, automate renewals\, and handle payments and COBRA administration all in one place. Plus\, learn about the free one-on-one support available to guide you every step of the way.
URL:https://marylandwbc.org/workshops-and-seminars/small-business-health-benefits-with-maryland-health-connection/
LOCATION:MD
CATEGORIES:Managing a Business
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260520T120000
DTEND;TZID=America/New_York:20260520T130000
DTSTAMP:20260429T043943
CREATED:20260223T225739Z
LAST-MODIFIED:20260223T225739Z
UID:10002920-1779278400-1779282000@marylandwbc.org
SUMMARY:Is Your Business Lender Ready?
DESCRIPTION:REGISTER\n\n\n\n\n\nA Fireside Chat with M&T Bank and the SBA \nBefore you apply for a small business loan\, it’s essential to understand what lenders are really looking for. Join us for a dynamic fireside chat featuring Gideon Gaines from M&T Bank\, moderated by Nirav “Nick” Rajpara from the U.S. Small Business Administration (SBA). \nThis engaging conversation will explore how entrepreneurs can prepare for funding and present a strong case to lenders. You’ll gain insights directly from banking professionals and learn how the SBA can support your journey. \nIn this session\, you’ll learn: \n\nWhat it truly means to be “lender ready”\nHow to assess your financial preparedness\nWhat documents and information lenders expect\nHow to strengthen your business profile before applying\nSBA resources available to help you secure funding
URL:https://marylandwbc.org/workshops-and-seminars/lender-ready/
LOCATION:Virtual
CATEGORIES:Business Finance,Finance,Procurement/Government Contracting,Webinar
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260525
DTEND;VALUE=DATE:20260526
DTSTAMP:20260429T043943
CREATED:20231106T193723Z
LAST-MODIFIED:20231106T193723Z
UID:10002484-1779667200-1779753599@marylandwbc.org
SUMMARY:MWBC Office Closed - Memorial Day
DESCRIPTION:The Maryland Women’s Business Center will be closed in observation of Memorial Day.
URL:https://marylandwbc.org/workshops-and-seminars/memorialday/2026-05-25/
LOCATION:MD
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260527T180000
DTEND;TZID=America/New_York:20260527T190000
DTSTAMP:20260429T043943
CREATED:20260428T173844Z
LAST-MODIFIED:20260428T173844Z
UID:10002939-1779904800-1779908400@marylandwbc.org
SUMMARY:Body Language For Business
DESCRIPTION:REGISTER\n\nJennifer McCloskey\, Owner of Girardi Associates\, will share proven strategies and concepts to enhance your communication and professionalism in business. She will share how to decode other people’s professional body language as well as how to encode and present ourselves as professionals in business. She will discuss how even with the utilization of AI tools\, we still need to embrace compassion and understanding in corporations. Jen will use real scenarios and examples to enhance our unspoken communication to display understanding\, listening\, and cooperation in the workplace. This is a must-know in business!
URL:https://marylandwbc.org/workshops-and-seminars/body-language-for-business/
LOCATION:Rockville Memorial Library\, 21 Maryland Avenue\, Rockville\, MD\, 20850\, United States
CATEGORIES:Customer Relationships,Focus Area,Public Speaking
ORGANIZER;CN="Maryland Women's Business Center":MAILTO:info@marylandwbc.org
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