Public Relations 101 – Montgomery County

  Do you know the difference between advertising and public relations? How does a company get on the cover of Forbes magazine? What is a press release, do you need one and how much would it cost if you did? Get answers to these questions and more during this informative workshop. Public relations is often confused with advertising, but it’s not the same – far from it. Public relations is actually a service that includes a variety of activities from press release development and media pitching to coordination of media tours and press conferences. It also includes securing speaking engagements and applying for business and industry awards. Sign up today to find out more about each of these elements, what your business might need at this stage in its life cycle and how public relations can actually be a cost-effective and essential element of your overall branding and go-to-market strategies.…

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Approaching the Starting Line for Communications for Your Business

Communications can add power to your business, enhancing many of your most important initiatives, such as building a clientele. But getting to the starting line in communications can be challenging for a small business owner. This October — National Women’s Small Business Month — is a good time to prepare for active communications in the coming year. Think Before You Act Even the simplest forms of communication will require time, creativity and often some money. Before expending these resources, answer these four questions either on your own, with people in your network, or with support from a communications professional. What do I want communications to achieve? Communications isn’t done for its own sake. Rather, it helps you reach other goals like improving visibility, linking your business with a trend, or highlighting your expertise. What important goals are central to your business success? Who does my business need to reach? Identify one…

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