Branding Your Business – Prince George’s County

  START with your vision and END with your logo. *Intended Audience: startup, growth About Our Presenter: Holly Harper is Founder & Principal of Blue Bike Communications. She helps small businesses and nonprofits get their marketing communications moving so they know who they are, they know how to tell communicate effectively all of their awesomeness, and they’re proud to talk about, show off, and live their missions. Holly’s ideal clients are organizations who are tired of feeling buried under all the marketing stuff they have to do and want to do, and they’re ready to tighten up their marketing machine so they can do what they do best: make a difference in the world.   Note Our Policies: Refunds or comps are available for classes cancelled by MWBC. All other refunds are not provided. Register early to guarantee a seat. Women and men are invited to attend our training workshops.…

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Dare to Sell with Persuasive Stories – Prince George’s County

  One of the finest ways to communicate and persuade a prospect to buy your ideas, products or services is through the use of persuasive stories. When this is done strategically, you can engage, connect and empower in a way that is subtle, but powerful. You know the best part? Stories are non-invasive! Psychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability, credibility and above all, profitability. If you want to leverage the power of word-of-mouth marketing, then this workshop if for you. During this workshop you will learn: Where to find relatable stories to use in building your business The…

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LinkedIn: Perception, Time and Clients – Prince George’s County

  In this 3 hour LinkedIn Training we will focus on: Creating a Strong Profile to Position yourself and your employees as industry leaders. Successfully and efficiently navigating the platform. Growing Connections. Turning those connections into clients and referral partners using the proper etiquette for the very best result. The art of research and prospecting using both LinkedIn and other sources. Article writing – how to use time effective methods to multiply your effort in the online content world. Attendees will leave class with the above knowledge, a workbook, a check list for next step action items, and a one on one 15 minute personal review with the presenter of their profile! *Intended Audience: Startup, Growth About the speaker: Jessica Koch has been a National Sales Professional for more than 25 years. She has worked with Fortune 1000 clients like Disney and Verizon. She has also worked with National Power…

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Dare to Sell with Persuasive Stories – Frederick County

  One of the finest ways to communicate and persuade a prospect to buy your ideas, products or services is through the use of persuasive stories. When this is done strategically, you can engage, connect and empower in a way that is subtle, but powerful. You know the best part? Stories are non-invasive! Psychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability, credibility and above all, profitability. If you want to leverage the power of word-of-mouth marketing, then this workshop if for you. During this workshop you will learn: Where to find relatable stories to use in building your business The…

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Market Analysis: Chart It Before You Start It! – Prince George’s County

  Discover where to get the market research data you need to develop your marketing strategy. Learn how to find customers, how to research your competitors and how to estimate your market potential. Intended audience: pre-venture, startup   Note Our Policies: Refunds or comps are available for workshops cancelled by MWBC. All other refunds are not provided. MWBC only accepts credit card payments for training sessions. Attendees will not be permitted to enter the classroom until payment is received. Walks-in registrations are accepted only at the Montgomery County location. Register early to guarantee a seat. Woman and men are invited to attend our workshops.

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Confidence in Business Relationships – Montgomery County

  One of the most distinguishing characteristics between people who succeed in business and those who struggle has surprisingly little to do with their products, services, or even pricing. Many entrepreneurs are passionate, resilient, focused, and comfortable with risks, qualities that are vital for starting and growing a business. But two stand out that have a lot more influence over their success: one is confidence and the other is relationships. Relationships matter, and when you possess confidence – a true understanding of yourself and your product – you’re more likely to approach a stranger about your business idea or effectively pitch a new client. Most of the activities an entrepreneur participates in every day -critical business decisions, meetings, etc. require some level of confidence and negotiation, and this workshop teaches that both confidence and building relationships, are skills that can be developed with awareness and practice. No talent or experience…

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Dare to Sell with Persuasive Stories – Montgomery County

  One of the finest ways to communicate and persuade a prospect to buy your ideas, products or services is through the use of persuasive stories. When this is done strategically, you can engage, connect and empower in a way that is subtle, but powerful. You know the best part? Stories are non-invasive! Psychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability, credibility and above all, profitability. If you want to leverage the power of word-of-mouth marketing, then this workshop if for you. During this workshop you will learn: Where to find relatable stories to use in building your business The…

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Why Your Workshop Doesn’t Convert Audience into Clients

Five Mistakes Coaches, Consultants and Entrepreneurs Make Guest post by Leslie Zucker  Below, are the Top 5 Mistakes Zucker Helps Coaches, Consultants & Entrepreneurs Overcome: #1: You don’t specifically describe what problem you solve. Have you ever said, “I adapt my services to what my clients need” or “I offer something different for every client”?  You may be trying to convey that you are an accommodating person, hoping it will catch those potential buyers who may be skeptical that you are the right fit for them. If this describes you, you may be sabotaging the success of your workshop or presentation meant to bring in clients.  Instead of giving a first impression that you’re accommodating, you likely seem vague and possibly inexperienced at what you do. Your ideal clients have specific problems and struggles, things that keep them up at night, pains and embarrassments that haunt them over and over. I’m…

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