Located in Union Station, one of busiest transportation hubs in Washington, D.C., ShopHER is a pop-up retail space and incubator for women-owned businesses. Heidi Sheppard, Project Director at Washington, DC’s Women’s Business Center and Morgan Wortham, Managing Director at Maryland’s Women’s Business Center, saw potential in one of the many retail vacancies at Union Station. And both women recognized it as an opportunity to directly help women-owned businesses recover and thrive after suffering pandemic-induced losses. Approximately 15 businesses sell a variety of products, including clothing, jewelry, home goods, and art. 

Featured on the Association of Women’s Business Centers (AWBC) Blog