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Convert Your Online Prospects to Customers Using Google Analytics – Montgomery County
February 27, 2019 @ 5:00 pm - 7:00 pm
Most small businesses use a variety of different marketing techniques, and it’s important to take the time to measure how successful these programs are. When it comes to your online marketing efforts, Google Analytics is a powerful took that can provide you with mountains of data. Yet, all the data in the world will not help if you don’t know how to use in.
Nicole Krug, online marketing expert and Founder of Social Light, will teach you how to approach Google Analytics to understand how effective your marketing efforts are, and how to create more conversions online.
This session will cover:
- An overview of Google Analytics
- Asking the right questions to hone in on the data you need
- Creating KPIs (key performance indicators) for each campaign
- Steps toward improving your performance and increasing your customer conversion rate
About Our Speaker: Nicole Krug founded Social Light in 2009 to help make the Internet a friendlier place by providing the tools and training small business owners need for success online. Through Social Light Nicole helps clients hone their digital marketing strategies to bring more exposure to their brand while boosting the bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.
Intended Audience: Start-Up, Growth
Note Our Policies: No refunds issued for workshops not attended. Walk-ins are accepted in our Montgomery county location (credit cards payment only).
Inclement Weather: MWBC Montgomery County follows Rockville City government closings and delays.