Convert Your Online Prospects to Customers Using Google Analytics – Montgomery County

Most small businesses use a variety of different marketing techniques, and it’s important to take the time to measure how successful these programs are. When it comes to your online marketing efforts, Google Analytics is a powerful took that can provide you with mountains of data. Yet, all the data in the world will not help if you don’t know how to use in. Nicole Krug, online marketing expert and Founder of Social Light, will teach you how to approach Google Analytics to understand how effective your marketing efforts are, and how to create more conversions online. This session will cover: An overview of Google Analytics Asking the right questions to hone in on the data you need Creating KPIs (key performance indicators) for each campaign Steps toward improving your performance and increasing your customer conversion rate About Our Speaker: Nicole Krug founded Social Light in 2009 to help make…

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