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Advanced Technology Series- Assessing Your Market – Montgomery County

September 29, 2017 @ 10:30 am - 12:30 pm

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If you are technology, specifically Life Sciences, Biotech, Cybersecurity, Alternative Energy or other tech fields, you will benefit from this workshop.

Most businesses fail because they do not sufficiently understand their market or do not anticipate how their market will evolve. Entrepreneurs that want to increase their probability of success must perform a thorough market assessment and truly understand the trends in their industry space. This workshop is intended for entrepreneurs who are trying to assess a market for a new product.

The market assessment is a critical step in the creation of a business plan and understanding how to establish and scale your business. This workshop will start with the basics of what an entrepreneur is trying to achieve with their company and cover some general principles and terms that are part of the common entrepreneurial vocabulary, e.g., lean start-up, market segmentation, CAGR, etc. A process for conducting a thorough market will then be described including how to better understand your customers’ needs by testing your assumptions.

Since business plans also require revenue projections as part of a financial model, the workshop will include how to get started with estimating future revenues for your company. Finally, entrepreneurs in the audience will have an opportunity to describe their business and present their approach to assessing their market. The group will discuss these cases in an effort to help the entrepreneurs with their own market assessments.

Join TEDCO expert, Stephen Auvil, for this informative workshop.

No refunds for workshops not attended. Please register online to save your spot.

Details

Date:
September 29, 2017
Time:
10:30 am - 12:30 pm
Event Categories:
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Website:
https://mdwbc.ecenterdirect.com/events/787113

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