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Dare to Sell with Persuasive Stories – Frederick County

September 17, 2019 @ 1:00 pm - 4:00 pm


One of the finest ways to communicate and persuade a prospect to buy your ideas, products or services is through the use of persuasive stories. When this is done strategically, you can engage, connect and empower in a way that is subtle, but powerful. You know the best part? Stories are non-invasive!

Psychologists and neuroscientists agree that storytelling is one of the best ways to emotionally connect and move people to take action. The key is to choose the right story in building rapport and helping your customers to remember you. It is worth-remembering that not every random story will work. You have to choose the stories that generate likability, credibility and above all, profitability. If you want to leverage the power of word-of-mouth marketing, then this workshop if for you.

During this workshop you will learn:

  • Where to find relatable stories to use in building your business
  • The framework for structuring your persuasive stories
  • How to master the metaphors in touching your prospects emotionally
  • The components of a good story
  • The four science-based elements of unforgettable stories
  • How to humanize and humorize your stories to connect

About Our Presenter: Gideon F. For-mukwai is an award-winning speaker and best selling author of the book, “The Science of Story Selling,” an Amazon 2015 Bestseller. He’s been featured in The Boston Globe, Wall Street Select Journal, The Daily Astorian and other international publications/media in USA and Singapore.

Over the last 12 years, he has presented training programs for executives from organizations such as U.S. Social Security Administration, Veterans Administration, Morrison University, Sierra Arts, Shell Eastern Petroleum, and the National Association of Government Communicators (NAGC).

Gideon is the creator of the Story DNA Method, that combines both the art and science of storytelling in telling stories that captivate, connect and uplift across cultures.

He currently works a corporate trainer and moonlights as a doctoral student specializing transformational learning in organizations. So far, Gideon has presented in 19 countries and 15 US States. As a little boy growing up in Africa, Gideon was very mischievous. Today, his mother is very pleased that her little boy did not end up in deep trouble.

*Intended Audience: Start-Up, Growth


Note Our Policies: Refunds or comps are available for classes cancelled by MWBC. All other refunds are not provided. MWBC only accepts credit card payments for training sessions. Walks-in registrations are accepted only at the Montgomery County location. Register early to guarantee a seat.


September 17, 2019
1:00 pm - 4:00 pm
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Maryland Women’s Business Center


Gideon F. For-mukwai
Focus Areas
Marketing, Sales
Point of Contact
Maria Ryan McElhenny, 240-308-8160


Maryland Women’s Business Center (Frederick)
118 North Market Street
Frederick, MD 21701 United States
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  • Client Testimonials

    “Material was clearly laid out and explained. The instructor was highly knowledgeable and gave practical, real-world examples to make it easier to understand, especially to the broad range of attendees.” 

    ----------------------------------------------- Robin Menge How to Write a Successful Business Plan Workshop attendee