Our “Elements of Entrepreneurship” introduction to entrepreneurship course is a 4-part webinar series. It consists of a multi-layered learning experience that demystifies the process of taking a business from ideation to launch to growth. Through a mix of moderated training, interactive discussions, and assignments, you will learn how to transform a good idea into a sustainable business venture.

Register for all 4 courses for a 20% off bundle discount! 

Attend all 4 courses and receive a certificate of completion! If you do not wish to take all 4 courses, you can register for the individual courses below. Each course costs $25 to attend.

Need financial assistance? Click to learn more.

Course 1: Building A Strong Business Foundation

What to consider before starting a business.

By the end of this course, participants will be able to:

• Identify your inspiration for starting a business.
• Distinguish characteristics of successful entrepreneurs.
• Explore market feasibility of your business idea.
• Describe options to cover startup expenses.
• Understand how MWBC can support your business dream.

Course 2: Creating Your Business Blueprint

How to create an effective business design.

By the end of this course, participants will be able to:

• Explain a problem in the marketplace that your business solves.
• Begin to articulate the business’s target market, competitors, and unique selling proposition.
• Recognize key financial documents needed during business startup.
• Identify operational considerations for starting the business.
• Determine when and why businesses need a business plan or pitch deck.

Course 3: Launch Your Business

Knowledge, skills, and strategies needed to open for business.

By the end of this course, participants will be able to:

• Compare characteristics of common business structures and determine the best choice for your business.
• Recognize factors that impact the business’s name.
• Locate state and local resources to pay taxes and obtain professional or organizational licenses for the business.
• Register a business in the state of Maryland.
• Identify professional experts, organizations, and operational systems to support your business launch.

Course 4: Business Development Strategies

Strategies to successfully expand your business.

By the end of this course, participants will be able to:

• Describe your ideal client.
• Identify components of successful unique value propositions and business brands.
• Discuss strategies to expand your network of clients.
• Express a vision for your business’s future.

Frequently Asked Questions

Q: What is the course format?
A: The series is taught entirely on Zoom. Attendees will be sent a Participant Guide for each course to follow along. We ask that attendees turn on their cameras and participate during interactive segments to enhance the learning experience.

Q: Will the series be recorded?
A: We will not be sharing any recordings or copies of the presentation to avoid unauthorized distribution of course materials. We encourage you to take notes and follow along with the Participant Guide for best results.

Q: Do I have to attend the whole series?
A: You do not have to attend the whole series. You may select the courses that make the most sense for you and your business. We advise entrepreneurs who are just starting out to take all 4 courses to gain valuable business ownership basics. Those who attend all 4 courses of the series will receive a certificate upon completion. Also, registering for all 4 courses gets you 20% off!

Q: What if I want to purchase the 4 course bundle, but can’t make it to all 4 courses?
A: You may join the session you missed during the next round of the series. We host the series every other month.

Q: What if I want to attend these courses, but can’t due to work/school/etc.?
A: At this time, we do not offer this series outside of our business hours of 9am – 5pm, Monday – Friday. We are hoping to develop an accessible program in the future that features On Demand learning. Stay tuned!

Q: What if I would like to attend the series, but I can’t afford to?
A: Thanks to Women@Truist, we are able to offer a financial assistance program.